1. Owners work long hours for a reason. There’s more work than there are people. If you’re seeking balance, seek it elsewhere.
2. Bad customers will drain you of passion. Really bad customers will drain you of both passion and profits. Unfortunately, most bad customers will degenerate into really bad customers if you don’t do something about it.
3. If you’re changing direction often, worry a little. If you’re changing people often, worry a lot.
4. It’s lonely at the top, but even lonelier at the bottom. In the early days of a business, hardly anyone wants to talk to you (except some desperate vendors).
5. Eventually, your product will need to work and do something useful. No amount of marketing or strategy will get you around this.
6. At the end of each day, ask yourself: “Did the product get better for customers today?”. If you don’t have a good answer, stay up until you do.
7. Until you are profitable, time is working against you. Once you are profitable, time is on your side.
8. Learn to take calculated risks. The market rarely rewards safe bets.